The Firm is an artist and talent management company located in Beverly Hills, California in the United States. Founded in 1997 by Jeff Kwatinetz (pronounced QUAT-nits) and partner Michael Green (who has since left the company), The Firm also has had, at various times, divisions devoted to TV and film production, brand management, apparel licensing, beverages, video games and recording. Its music clients have included Kelly Clarkson, Korn, Ice Cube, Snoop Dogg, Dixie Chicks, Linkin Park, Jennifer Lopez, Audioslave and Limp Bizkit. In 2002 it purchased Michael Ovitz's failed Artist Management Group for a reported $12.7 million. At that time, Rick Yorn joined the Firm as part of that acquisition and brought along heavyweight movie clients like Cameron Diaz and Leonardo DiCaprio. In 2004, The Firm acquired entertainment consulting company Integrated Entertainment Partners (IEP), led by Rich Frank, a former president of Disney studios. Kwatinetz is reported by Money, to have been the "the driving force behind a deal in which EMI and Live Nation--the country's biggest concert promoter - paid Korn $27 million to create a separate corporation that oversees and shares in the profits from sales of the band's records, concert tickets, and merchandise." (more)
Type: company
Genres: business
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Jeff Kwatinetz:
Jeff Kwatinetz is the CEO of a talent management company called The Firm. The Firm was apparently a "hot new company" that went nowhere and lost most of its execs and artists within 18 months of startup. He has worked with many celebrities, including
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Michael Ovitz:
Michael S. Ovitz (b. December 14 1946, Los Angeles, California) is a former talent agent and Hollywood powerhouse who served as the head of the Creative Artists Agency from 1975 to 1995. After graduating from UCLA with a degree in theater, film and t
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Artist Management Group:
Artist Management Group (AMG) was a pioneering artist's representation company founded by former CAA head Michael Ovitz, Rick Yorn, and Julie Yorn. Jeff Kwatinetz of The Firm acquired Ovitz' share and merged the two firms in 2002. AMG was a pioneerin
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The Walt Disney Company:
The Walt Disney Company ( ) is one of the largest media and entertainment corporations in the world. Founded on October 16, 1923 by the brothers Walt and Roy Disney as an animation studio, it has become one of the biggest Hollywood studios, and owner
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Snoop Dogg:
Cordozar Calvin Broadus Jr. (born October 20 1971), better known by his stage name Snoop Dogg (previously Snoop Doggy Dogg), is a Grammy Award-nominated American rapper, record producer, and actor. Snoop is best known as an MC in the West Coast hip h
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Korn:
Korn, occasionally typeset as KoЯn, is a band from Bakersfield, California, and are often credited with creating and popularizing the nu metal genre. Along with other bands at the time, they have also inspired many nu metal and alternative metal band
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Ice Cube:
O'Shea Jackson (born June 15, 1969), better known by his stage name Ice Cube, is an American rapper, MC, songwriter, actor, screenwriter, and film director. Regarded as one of the greatest hip hop artists of all time, he began his career as a foundin
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Beverly Hills, California:
Beverly Hills is a city in the western part of Los Angeles County, California, United States. Beverly Hills and the neighboring city of West Hollywood are together entirely surrounded by the city of Los Angeles. The area's "Platinum Triangle" of weal
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Jennifer Lopez:
Jennifer Lynn Lopez (born July 24, 1969), popularly nicknamed J.Lo, is an American actress, singer, songwriter, record producer, dancer, fashion designer, and television producer. She is the richest person of Latin American descent in Hollywood accor
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Linkin Park:
Linkin Park is an American rock band from Agoura Hills, California. Since their formation in 1996, the band has sold more than forty-million albums and won two Grammy Awards. Marketwire.com, Linkin Park on top of the charts, Retrieved on June 7 2007
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