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Advertising Age

NEW YORK (AdAge.com) -- Improv Everywhere, a flash mob organization whose dramatic events have drawn high profile attention in New York, has signed its first commercial partnership -- with Yahoo. In one of its happenings earlier this year, more than 200 members of the art group infiltrated rush hour commuter crowds in Grand Central Terminal. And then at precisely the same instant, all 200 froze -- like statues -- for five minutes. As part of the Yahoo sponsorhip deal, Improv Everywhere will be organizing Fall happenings in New York, Toronto, Chicago and San Francisco.