Promotional newsreels featuring a variety of Chevrolet-centric stories, including: the "Boudoir Express," dressing rooms on wheels in which women can change into swimsuits; Detroit police directing traffic with a "talking safety car"; miniature model planes at the International Air Derby; petroleum geologists X-raying the ground in search for oil; a seagoing, amphibious automobile navigating a lake; and Mickey, the firefighting cat of Minneapolis. DETROIT POLICE HAVE TALKING SAFETY CAR. MINIATURE MODEL PLANES. AMPHIBIOUS CAR. SCIENTISTS X-RAY GROUND SEARCHING FOR OIL. MICKEY, THE FIREFIGHTING CAT OF MINNEAPOLIS. NEW CANVAS VEHICLE PERMITS BATHERS TO CHANGE CLOTHES EN ROUTE TO BEACH. Newpapers 'hot-off-the-press.' Folded newspapers coming off printing press. Title Card: "Chevrolet Leader News" over montage. United States map. CU map of United States with blinking lights representing cities. Title Card: "Hurry! Hurry! Last Call For the Boudoir Express" over women huddled in carts. Women changing into swimwear in dressing rooms on wheels. VS (from above) women changing clothes (and in stages of undress) while being pulled in dressing rooms on wheels; carts rolling passed hotel with palm trees. Automobile pulling carts (from above). Women, wearing swimsuits, reclining in carts (from above). Carts in front of cabana; women (wearing swimsuits) exit carts and run toward camera. Women running on beach (umbrellas, palm trees, ornate Spanish-style hotel in BG). Beach; women run to water and as tide comes in they turn and run away. Title Card: "Police Direct Traffic with New 'Voice of Safety!'" over cars on highway. Police car with speaker mounted on roof admonishes citizens for traffic safety violations. CU police car (Dept. of Safety Education) driving in Detroit with large speaker (labeled "Safety Car") mounted atop roof. VS car driving on busy street. Pedestrians observed through car windshield (from back seat), driver and passenger in FG. LS city traffic (pedestrians entering crosswalk as cars come to stop at intersection in FG). Woman observed jay-walking (through car windshield); she looks at safety car with surprise and scurries back to curb; traffic, seen through windshield. Car pulling up beside car and double-parking. CU safety car. Car swerving from behind double-parked car (drug store with crowd outside in FG) and passing. Man reading newspaper while seated in car; alarmed, he drops newspaper on seat and leans out window to look behind him; pulls head in window and drives away with safety car following. VS safety car in traffic, traffic, seen through windshield. Title Card: "Model Planes Show Speed At International Air Derby" over airstrip. Model airplane championship. Automobiles parked beside airstrip; people walking on runway. Crowd of boys and young men on grass with model airplanes. CU boy with model airplane; ECU boy's hand adjusting model airplane engine. CU, ECU boy spinning propeller of model airplane. Boy hurling model airplane into flight; VS airplane in flight against cloudless sky. VS crowd of (predominantly) men and boys, shielding eyes against sun, looking skyward. Airplane loses power and crashes. Girl tinkering with airplane; boys watch her spin propeller. Model airplane taking off from ground. CU Air Force man glancing at stopwatch and looking skyward. Model airplane makes perfect landing as crowd runs toward it. Automobile driving passed parked cars stops abruptly; young boy exits quickly and opens back door. Stack of boxes (seen through small car window. Man and boy remove fuselage and wing of model airplane from car and hurry to workbench (crowd observes); hand places completed model plane on scale (man with pencil records weight). CU hand squirting gas into airplane engine with medicine dropper. Man and boy start airplane; boy sets it in motion and it takes off. Boy standing on running board of rapidly moving car while pointing skyward; waves arm (as if to coax airplane to one direction); airlane lands smoothly; boy jumps from moving car and runs to it. Title Card: "Engineers X-Ray the Ground In S

automobiles: advertising, car culture: newsreels, handy (jam) organization,