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Boycott Lenovo: A China base Company. A sponsor Beijing Olympic. It own IBM thinkpad notebook. Lenovo is a supporter of torch relay route to Tibet as China brutally crackdown Tibet monks and violate human rights unrest. ZHANG: The Olympic torch arrived in Japan Friday as protests loom and corporate sponsors back away. Chaotic demonstrations have marred some legs of the global relay, and this weekend in Nagano, organizers expect some 2,000 Chinese, human rights activists and 4,000 police on site. Despite paying millions to be part of the Olympic moment, sponsors Coca-Cola, Samsung and Lenovo have decided to keep company vehicles garaged, ith two citing security concerns. Professor Noriko Hama says brand risk from association with the Olympics has become greater than brand enhancement. [Noriko Hama, Vice Dean, Doshisha Graduate School of Business]: "Companies are starting to be enormously worried about brand damage. Clearly a lot of companies are trying to disassociate themselves from the whole event. I mean, the Olympics games are becoming almost a dirty word amongst the business community." Zenkoji temple, a key site when Nagano hosted the Olympics, pulled out as a relay starting point, citing followers' anger over China's crackdown in Tibet. The relay now will start in a parking lot, while runners for the most part will be out of spectator sight. Professor Hama says rather than the Games punctuating China's global arrival, events so far have been a PR nightmare. [Noriko Hama, Vice Dean, Doshisha Graduate School of Business]: "We were thinking China is going to have its own way, it's perfectly attuned to the global market, and this is going to be even more a boost for them, But actually as it's shown up China in a different light. Behind the facade of this glamorous, wondrous, bursting growth, there are actually a lot of skeletons in the Chinese cupboard." Some Games sponsors, like Coke, have voiced Tibet concerns, while others such as Matsushita only say they won't comment on politics. Kodak, a sponsor since the first modern Olympics in 1896, plans to end its long-running association with the flame after Beijing, looking to redirect its marketing strategy.

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