The primary role of a television producer is to coordinate and control all aspects of production, ranging from show idea development and cast hiring to shoot supervision and fact-checking. It is often the producer who is responsible for the show's overall quality and survivability, though the roles depend on the particular show or organization.

Some producers take more of an executive role, in that they conceive new programs and pitch them to the networks, but upon acceptance they focus on business matters, such as budgets and contracts. Other producers are more involved with the day-to-day workings, participating in activities such as screenwriting, set design, casting, and even directing.