This article is about the presidential campaign of George W. Bush, the incumbent President of the United States and winner of the 2004 Presidential Election. See George W. Bush for a detailed biography and information about his current presidency, and George W. Bush presidential campaign, 2000 for a description of his first presidential campaign. See United States presidential election, 2004 for general information on the 2004 election.
George W. Bush's opponent was U.S. Sen. John F. Kerry (D-Mass.), whose primary campaign was successful in securing the majority of Democratic delegate votes. For his presidential campaign, see John Kerry presidential campaign, 2004.
George W. Bush's chief political strategist was Karl Rove, who had the title Senior Advisor to the President. He was later joined in August 2004 by Karen Hughes, a former Bush advisor who returned after some time away. His campaign manager was Ken Mehlman.
