Breakfast television (UK, Ireland, Canada, Australia, New Zealand) or morning show (U.S.) is a type of news and entertainment television program, broadcast live in the morning (typically between 6:00am and 10:00am). Often hosted by a small 'team' of male and female hosts, morning shows typically target the combined demographic of people getting ready for work, and stay-at-home adults and parents.

Breakfast television programs normally feature regular news briefs and information reports on business and the stock market, and weather and travel (traffic in North American usage)—particularly in the 'early half', when the bulk of the workforce demographic is still home. Later in the program, programming will shift to more homemaker-oriented entertainment programming, to reflect a dominantly female demographic. The time in between information segments is normally filled with discussions of major news stories, reviews of the day's papers, and 'entertainment news'—news regarding media celebrities. Morning show hosts are typically regarded as media personalities, and are likewise often regarded as celebrities.