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Virgin Media Television (formerly two companies, Flextech Television and NTL) is the content subsidiary of Virgin Media. It is a British television company which is owned entirely by the United States based cable company Virgin Media, previously known as NTL:Telewest and acts as its television programme production arm.
Virgin Media Television has a number of wholly-owned channels, available in the United Kingdom and Ireland on Digital terrestrial television, Satellite television and Cable television platforms. Additionally, Virgin Media Television has a 50% share in UKTV with BBC Worldwide, which operates nine general entertainment and factual channels making up one of the United Kingdom's largest television companies. VMT also owns Sit-Up Ltd, which operates several teleshopping channels including Screenshop, bid tv, price-drop tv and speed auction tv. Minotaur International, is a subsidy of Virgin Media Television which is responsible for international sales of most programmes commissioned by the network.
Virgin Media Television launched a new general entertainment channel called Virgin 1 in October. In turn this meant that to use valuable space on Freeview, the channel replaced Ftn on all platforms, and leaving its EPG positions on Sky, Virgin Media and Freeview to Virgin 1. The channel, intended to be direct competition with BSkyB's Sky One, has an average audience share of around 0.9% compared to that of Virgin 1's 0.5% of the market. Although Virgin 1's sister channel, Living has around 1.0% audience share combined with its timeshifted service, a percentage more than Sky One. The channel fully launched on 1 October 2007 and broadcasts a mix of British and American programming. Virgin Media Television also handles its own advertising for all of its channels through the companies interactive digital sales or ids.






