Virgin Festival is a rock festival held in the United States and Canada, a spin-off from the V Festival held in the UK. In North America the Virgin name is used in full to increase brand association, compared with the UK and Australian festivals, where association is simply implied through the use of the V. On June 30, 2006, Virgin Group chief Richard Branson announced the inaugural shows. The first, which took place September 9 and 10, 2006 at Toronto Islands Park, Toronto, Canada, featured over 40 artists. A single-day show also took place in Baltimore, Maryland, United States, on September 23, 2006, at the Pimlico Race Course with the Red Hot Chili Peppers and The Who.

Virgin Festival 2007 took place in Vancouver on May 20 and 21, as well as a return to Baltimore for an expanded two-day event on August 4 and 5 and Toronto on September 8 and 9. On October 16th, 2007, an event was announced to take place in Calgary, Alberta on June 21st and 22nd, 2008. The festival is also planned to return to Baltimore on August 9th and 10th, 2008.