The Toyota RAV4 (pronounced "rav-four") is a compact crossover SUV built and marketed by the Toyota Motor Corporation. The name "RAV4" is an acronym for "Recreational Active Vehicle, four-wheel drive". The car was introduced in Japan and Europe in 1994 and sales began in North America in 1996 to cater to consumers wanting a vehicle that had most of the benefits of SUVs, such as increased cargo room, higher visibility, and the option of full-time four-wheel drive, along with the maneuverability and fuel economy of a smaller car. The early success of the RAV4 paved the way for other compact SUVs such as the Honda CR-V, Mitsubishi Outlander, the Ford Escape/Mazda Tribute, and the Subaru Forester. Its name stands for "Recreational Activity Vehicle, 4-wheel drive," although not all RAV4s have four wheel drive, which is optional in some countries. In most countries, the RAV4 is the only compact SUV from Toyota. In other markets, it is the crossover counterpart of the FJ Cruiser.