Marvel Toys (formerly Toy Biz) is the toy division of Marvel Entertainment. Originally, the company produced toys with a license from DC, and later acquired an exclusive contract with Marvel. The Marvel line starting with an X-Men specific line and a Marvel Superheroes line.
Later, the company would expand to cover the wrestlers of WCW, as well. When Marvel went bankrupt, Toy Biz jumped in and helped them out by merging with the comics company. Toy Biz would handle the action figure front for Marvel, drastically improving upon the original Superhero and X-Men line's rather low quality of sculpting.
Toy Biz first began producing better toys for a new Spider-Man toy line, based mostly on the Fox mid 1990s television show, and also superior sculpts for the characters in the X-Men mythos, as well.
