Tourism Ireland is the marketing body responsible for marketing the island of Ireland overseas. Tourism Ireland was established as one of "six areas of co-operation" under the framework of the 1998 Belfast Agreement.

Tourism Ireland has offices across Europe, North America, and Australia as well as representatives across Asia and South Africa. The island of Ireland (which includes both the Republic of Ireland and Northern Ireland) receives 8 million visitors each year, with approximately 5 million of those coming from Great Britain.