The Stay Puft Marshmallow Man is a fictional character in the movie Ghostbusters and the animated series The Real Ghostbusters. He was the cartoon mascot of the fictitious Stay Puft marshmallow corporation. According to Sam Delaney of The Guardian, "Stay Puft's familiar mascot combined elements of real life brand ambassadors Bibendum (aka the Michelin Man) and the Pillsbury Dough Boy". Jonah Goldberg of the National Review referenced the Marshmallow man as a popular culture symbol that people assume is harmless, but can be turned to evil in the right circumstances. The costume was created by special effects sculptor Bill Bryan using miniatures, optical compositing and Bryan himself in the latex suit.