SKY Italia is an Italian digital satellite television platform owned by News Corporation launched the 31 March 2003. It is similar in many ways to BSkyB's Sky Digital in the United Kingdom and Ireland, and like that network it is a major sports broadcaster.

Pay TV services on SKY Italia are encrypted in NDS Videoguard. The provided Videoguard decoders are identical to the Digibox used in the UK. PACE, Amstrad and Thomson, all Digibox licencsors, produce SKY Italia boxes (SKYBOX) identical to their Digibox offerings, albeit with different branding and the potential removal of the second card slot and UHF modulator. In addition, other providers such as Samsung Electronics, Italtel and Access Media produce SKY Italia boxes but not Digiboxes.

On the 22 November 2005 SKY Italia introduced MySKY - based on a new digital receiver with HDD recording capabilities and surround sound output (not previously available on the normal decoder). This service is provided at an extra charge and the decoder must be connected to a phone line. The service is functionally identical to the BSkyB Sky+.

SKY offers four types of mixing packages: Mondo, Cinema, Sport and Calcio. The first, Mondo, contains all the entertainment, music, kids, teens and culture channels and some sports channels: it's the basic mix. The Cinema package contains 9 all-movies channels. The Sport package contains SKY Sport 1, 2, 3, Extra, 16:9, Eurosport, Eurosport 2 and Yacht&Sail. The Calcio package, instead, contains 14 channels aimed at football, the most popular sport in Italy.

Some channels, (excluding the terrestrials) are able to be dubbed or captioned in English.

Sky Italia uses the Hot Bird 7A/8 satellite at 13.0°E.