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Shigeru Miyamoto is a Japanese video game designer. He is the creator of the Mario, Donkey Kong, The Legend of Zelda, Star Fox, F-Zero and Pikmin video game series, among others, for Nintendo game systems. He has also supervised many titles published by Nintendo on behalf of other developers, including Metroid Prime and Mario and Sonic at the Olympic Games.
Miyamoto is among the world's most celebrated game designers, considered by many as the greatest creative mind in the industry, and is often called the "father of modern video gaming". Video games designed by him typically feature refined control-mechanics, intuitive gameplay, simplistic story lines, and imaginative worlds in which the players are encouraged to discover things for themselves.
Employed by Nintendo as an artist in 1977, he was given the task of working on one of their first coin-operated arcade games. The resulting title was Radar Scope , which was not as big of a success in the United States as Nintendo hoped for. Miyamoto later reused the game's hardware and modified it into Donkey Kong which was a huge success as well as a turning point in videogame history, and the game's lead character, Mario — then called Jump Man — became the most recognizable videogame character and Nintendo's mascot. Miyamoto quickly became Nintendo's star producer designing many franchises for the company, most of which are still active and very well-regarded.
He is currently the Senior Marketing Director of Nintendo and General Manager of Nintendo EAD. In 1998, Miyamoto became the first person to be inducted into the Academy of Interactive Arts and Sciences' Hall of Fame.


