Rodeo Drive (row-day-o) known as one of the most expensive shopping districts in the world, generally refers to a famous three-block long stretch of boutiques and shops in Beverly Hills, California, United States, although the street stretches further north and south.

The center divide on this street was a horse path until the early 1950s, thus the name, but the shopping district as presently constituted developed in the 1970s. The business district, which extends from Wilshire Boulevard to Santa Monica Boulevard, is at once an exclusive shopping district, but also a major tourist attraction. The "Rodeo Drive" business district also includes those businesses on the streets that lie for a few blocks in either direction. Some of the more famous retailers include AMyu, Giorgio Armani, Baccarat, Bang & Olufsen, Badgley Mischka, Bally, Bottega Veneta, Bijan, Brioni, BVLGARI, Buccellati, Burberry, Brooks Brothers, Cartier, Celine, Chanel, CHANEL fine jewelry, Christian Dior, Coach, David Orgell, David Yurman, DeBeers, Dior Homme, Dolce & Gabbana, Domenico Vacca, Ermenegildo Zegna, Etro, Escada, Fendi, Frette, Gucci, Gucci jewelry, Guico, Gianfranco Ferre, Harry Winston, Hermès, Judith Ripka, Juicy Couture, Lacoste, Lana Marks, La Perla, Louis Vuitton, Max Azria, Michael Kors, Polo Ralph Lauren, Prada, epicentre, Roberto Cavalli, Salvatore Ferragamo, Sergio Rossi, Stuart Weitzman, Tiffany & Co., Tod's, Van Cleef & Arpels, Valentino, Versace and Yves Saint-Laurent.

The Beverly Hills City Council, which had previously opposed the building of a subway line through the city, endorsed the construction of a subway line through the city down Wilshire Boulevard in November of 2006. The City has proposed building a station of the Purple Line at the corner of Wilshire Boulevard between Beverly and Rodeo drives.