Rhythmic contemporary, also known as rhythmic top 40, rhythmic contemporary hit radio and "rhythmic crossover", is a music radio format that includes of a mix of dance, and upbeat rhythmic pop, hip-hop, and R&B hits. While most rhythmic stations' playlists comprised that mentioned above, some tend to lean very urban with current hip-hop, urban pop, and R&B hits that gain mainstream appeal.
They will not play music with a harder rock sound or songs that sound too adult for their taste, leaving those songs to the conventional top 40 stations.
Most of its core listeners makeup a multicultural mix of African-Americans, Hispanics and Asian-Americans, that include a core group of teens, young adults (mostly 18-34) and young females.
