Point Place is a fictional small suburban town in Wisconsin, somewhere near Kenosha, Wisconsin, in which the television sitcom That '70s Show takes place. The characters speak with a Midwestern accent, consistent with the inhabitants of Wisconsin. The town is depicted as being extremely small, and many jokes allude to the town's having a dismally low population. According to the episode "Job Fair," Point Place's economy is largely built around slaughterhouses.

Over the course of the series the town is depicted as transitioning to a metropolis as small, locally owned businesses are forced to close down as aggressive chain stores move in, and rust belt factories are shut down during the economic downturn of the late 1970s. Over the course of the series, the town's auto parts manufacturing plant was shut down, as was the local appliance and electronics store, the photo developing plant, and two muffler shops. In their stead, Price Mart (a thinly veiled parody of Wal-Mart) and a chain of auto-shops opened up. The final season depicted a subtle turnaround of this trend, as the chain-store "Grooves" was shut down, with the sole remaining business becoming the privately owned business of Steven Hyde.

The town is depicted as a poor town. It is not really liked by most of the characters. An apparent saying popular in the town is "Perfect life as soon as I get the hell out of Point Place". Though Jackie thought it looks like Paris, France, most other characters see it as a crappy town, or "crap-hole".

Although the location of Point Place within Wisconsin was never fixed on the program itself, the "FAQ" on the program's official Web site says, "Point Place is a fictional suburb of Green Bay, Wisconsin. This is why many Wisconsinites may recognize names of nearby towns such as Kenosha." This seemed to be directly contradicted by concrete information given in several episodes, such as the fact that it was possible to drive to Chicago, attend a party, and drive back in the course of a few hours ("The Velvet Rope"), and the fact that over the course of the series many local businesses and events were identified as being in or taking place in Kenosha (Kenosha is actually 155 miles (249 km) from Green Bay).