Phat Farm is an urban fashion line created by hip-hop empresario Russell Simmons, the founder of the Def Jam record label in 1992. The name "Phat" comes from an acronym of hip-hop slang, meaning "Pretty Hot And Tempting".
The fashion line is an upscale mix of sporty urban fashions with the classic Ivy League preppy style. For example, argyle sweaters are paired with baggy jeans and crisp white sneakers. Phat Farm expanded to include Baby Phat, a brand that emcompasses womenswear, as well as a line of eyeglasses, fragrances and childrens' clothing.
Some Phat Farm articles are political; the broken flag logo visible on every clothing article except footwear is touted as a symbol of the state of separation the world is in right now. The Phat Farm store is located at 129 Prince Street New York, NY
