The Optimus Maximus keyboard, previously just "Optimus keyboard", is a keyboard developed by the Art. Lebedev Studio, headed by Artemy Lebedev. Each of its keys is a display which can dynamically change to adapt to the keyboard layout in use or to show the function of the key. Pre-orders began on 20 May 2007 for a limited production run from December 2007 to January 2008, with a second batch expected to arrive in February 2008. It first started shipping the week of February 21, 2008.