Non-denial denial is a term for a particular kind of equivocation; specifically, an apparent denial that appears to be direct, clearcut and unambiguous when heard, but on further examination is not a denial at all. A non-denial denial is not a lie per se, because what is said is literally true, but is instead a form of deception known as an evasion.

The phrase was popularized during the Watergate era by Woodward and Bernstein in their book All the President's Men, in reference to evasive statements by then-Attorney-General John Mitchell.