The term New American University was used by Dr. Michael Crow in his inaugural address as President of Arizona State University (ASU) to identify his "rethinking of the static organizational paradigms of American research universities." The idea of the "New American University" involves the reconceptualization of the mission, design and operation of the research university. It "is based first upon the view that "research universities are the preeminent catalysts for societal change" and that "no institution possesses more potential to transform society." According to Dr. Crow: "The American research university, through its scholarship and creativity, has contributed to the wealth and productivity of the nation and defined our cultural landscape. Research universities have been responsible for educating successive generations of scientists, engineers, artists, healthcare professionals, educators, and our * The idea of the "New American University" posits that the standard to which research universities should aspire in the future is one based on inclusiveness rather than exclusiveness. According to Dr. Crow, "the university should be "measured not by who we exclude, but rather by who we include; pursuing research that benefits the public good; assuming major responsibility for the economic, social, and cultural vitality and healthy well-being of the community." In order to advance thinking, discussion and action regarding the New American University, Dr. Crow identified eight "design imperatives" for use in designing, building and operating research universities: a focus on the individual, social embeddedness, intellectual fusion, use-inspired research, global engagement, societal transformation and knowledge entrepreneur.http://www.asu.edu/president/newamericanuniversity/