NDTV Imagine is a Hindi general entertainment channel established by news major NDTV Group under the stewardship of former STAR India CEO Sameer Nair. The channel, which launched in India on January 21, 2008, promises to Entertain and Delight viewers with its fresh and creative content. Catering to the needs of the entire spectrum of television audiences, the channel offers a wide assortment of programming across genres ranging from light-hearted family serials to period dramas, and from music based shows to the most glamorous events of the Indian entertainment industry. NDTV Imagine has tied up with Karan Johar, who is the creative consultant and ambassador of the NDTV Imagine brand.