NBA TV is a television network that is dedicated to showcasing the sport of basketball in the United States. The network is financially backed by the National Basketball Association (NBA), which also uses NBA TV as a way of advertising their Pay Per View programming. Like The Golf Channel, The Tennis Channel, and, during the 1980s, The Boxing Channel, NBA TV dedicates all of its programming to the sport it showcases. At houses with DirecTV and most cable television companies, the channel can be viewed twenty-four hours a day.