Maserati is an Italian manufacturer of racing cars and sports cars, established on December 1, 1914 in Bologna. The company's headquarters are now in Modena, and its emblem is a trident. It is a luxury car manufacturer competing directly with Aston Martin and Jaguar, and sometimes with large German mass-producers, including Audi, Mercedes-Benz and BMW. Today, it is owned by the Italian car giant Fiat S.p.A. since 1993. Inside the Fiat Group, Maserati has been initially associated with Ferrari S.p.A., more recently it is part of the sports car Group with Alfa Romeo.