Maisto is a company that manufactures die-cast models of automobiles, aircraft, and a number of Tonka products. The company is based in California and their products are made in China and Thailand. Maisto creates 1:12, 1:18, 1:24, 1:25, 1:27, 1:43, and 1:64 scale models. The models are based on vehicles that are popular today. In 2005, Maisto acquired the assets of Bburago, another scale model manufacturer who went bankrupt.

1:64 scale Maisto die-cast models are aimed at the lower end of the market and do not offer the same level of detail that other die-cast model manufacturers like Hot Wheels and Johnny Lightning do. However, Maisto is quite popular in the market due to the excellent value for money their products offer and because Maisto makes models of several popular cars.

Maisto also has a line of scale model cars called Playerz which are scale models of custom cars and feature custom rims, a custom paint job, lowered suspension and upgraded in car entertainment systems. Another line called Pro Rodz uses the same features - except that the models consist of classic American muscle cars.