Lubomir Stoykov (Bulgarian: Любомир Стойков), is a famous Bulgarian fashion journalist.He was born on May 11, 1954 in the town of Stara Zagora, Bulgaria. He has graduated journalism at Sofia University "St. Kliment Ohridski". He is married to Vessela and has a son called Kalin. He has a Ph.D. in Philology. He is Associate Professor in journalism and corporate culture and teaches in the Faculty of Journalism and Mass Communication at Sofia University "St. Kliment Ohridski", “Corporate culture and communication” and “Public Relations” in University of National and World Economy and also ”Fashion theory” at National Academy of fine arts in Sofia. He lectures also in the departments of Fashion Design and Music and Scenic Arts at the New Bulgarian University, as well. He also teaches culture in the mass media, business communications, corporate culture and advertisement strategies, culture and fashion.

Lubomir Stoykov is an expert in cultural studies and aesthetics, a fashion critic and TV journalist. He is author and host of the weekly fashion show of New Television "Ot igla do konetz" ("From needle to thread"). He is chairman of the Bulgarian Academy for Fashion, member of the Metropolitan Museum of Art in New York and co-founder and member of The board of managers of the Association of imagemakers in Bulgaria “Imaginess”. Broadcaster and author of pages and columns in the most popular media in Bulgaria. Member of The Union of Bulgarian journalists. Member of the Board of Superbrands Bulgaria.