Living is a British television channel owned by Virgin Media Television. Originally launched as UK Living in 1993, the channel changed its name to Living in 1997, to dissassociate itself from the UKTV network that launched that year, later becoming LivingTV and in 2004 adopted LIVINGtv. The channel's programming is aimed mainly at women and families but is increasing its reach in a bid to become "the 6th Channel". With new shows such as CSI:, Close to Home and Boston Legal, the channel is now broadening its audience reach to other key demographics such as men aged 18-45.

The most watched show on Living is Most Haunted Live and Grey's Anatomy.

The channel also airs Yvette Fielding's Most Haunted, in which Fielding and medium David Wells investigate supposedly haunted locations in the UK. The show has brought the channel's biggest ratings to date.

In 2001, Living launched a whole new genre of paranormal programming with such shows as Crossing Over with John Edward, 6ixth Sense with Colin Fry, Scream Team, Jane Goldman Investigates, Dead Famous, I'm Famous and Frightened! and Most Haunted, which continues to be a ratings winner.

Living has also launched a number of successful US television shows in the UK market. Past Successes include Charmed, Will & Grace, Queer Eye for the Straight Guy, Miss Match, Joan of Arcadia, CSI, and Just Shoot Me! . At present the channel currently has first run UK rights to Boston Legal,Criminal Minds, Grey's Anatomy, The L Word,Men In Trees and the Australian comedy Kath and Kim. In 2008 the channel will also be debuting the first seasons of Army Wives, Lipstick Jungle, Moonlight and Viva Laughlin

Brian Dowling was put forward as one of the public figures to represent Living - by presenting programming including Celebrity Extra, Trolley Dollies, and a spin-off to I'm Famous and Frightened!. However in recent years, Brian has been mostly absent from the channel apart from the occasional Celebrity Extra presenting duties. Instead fellow Big Brother contestant Jade Goody became Living's newest public face, with three different shows devoted to her life, Jades Salon, Just Jade and Jade's P.A but she has recently been dropped due to the Racist row on Celebrity Big Brother in January 2007.

To continue the list of Reality TV stars hosting programmes, Jodie Marsh announced that she would be presenting a new programme Get A Life starting on 1 March 2007. However, Living have announced that the show is to be cancelled and discussions are underway whether the remaining four episodes should be aired.

Living announced in February 2007 that Abigal Clancy, the runner up Britains Next Top Model (cycle 2) has signed a deal with the channel to make a new reality show with Janice Dickinson as her mentor, on trying to crack America.

Living is available officially in the Republic of Ireland via Sky Digital, NTL Ireland Cable blank">http://www.ntl.ie/athome/cabletv.html, and NTL Digital http://www.ntl.ie/locales/ie/en/athome/dtv/go_digital_pack/gen_entertainment_dub.html but is also available in many other European countries via Satellite. Increasingly Living has been trying to appeal more to the Irish, launching a huge billboard ad campaign throughout the country.

Living is broadcast on 11.739 GHz, vertically polarised at 28.2°E. It is encrypted using _Videoguard. http://www.satcodx2.com/0282/eng/

The Living Channel is a New Zealand television station. It is a joint venture between John McCready/JT Taylor and Touchdown Productions Limited. The channel focuses entirely on programming relating to lifestyle and is similar to The LifeStyle Channel in Australia or HGTV in the U.S.. It broadcasts on SKY TV in New Zealand and features local programming as well as a range of international programming. It features programming in areas such as design, health, wellbeing, travel, pets, fashion, automotive, antiques, gardening, fitness, art and homemaking. Programmes include Antiques Roadshow UK, Bargain Hunt, DIY Scrapbooking, Garden Challenge, Homes under the Hammer, House Doctor, Pet Friends, Pilot Guides, Retail Therapy, Room for Improvement and The Hairdresser.

Since its launch The Living Channel has proven a surprise hit for SKY TV, especially its food and cuisine programming block, which no doubt was a major factor in the creation of its sister station, Food Television in 2005