Claudia Alta "Lady Bird" Taylor Johnson (December 22, 1912 - July 11, 2007) was First Lady of the United States from 1963 to 1969, having been the wife of U.S. President Lyndon B. Johnson. Throughout her life, she was an advocate for beautification of the nation's cities and highways and conservation of natural resources, and made that her major initiative as First Lady. After leaving the White House in 1969 and her husband's death in 1973, Lady Bird became an entrepreneur, creating the $150 million LBJ Holdings Company, and was a recipient of the Presidential Medal of Freedom and the Congressional Gold Medal, the highest civilian honors.