Knockout Entertainment is singer Ray J's vanity label, founded in 2004. The label specializes in R&B, hip hop, and gospel. Originally released under Sanctuary Records, a press release in December 2007 announced a new partnership with Koch Records.
The label's debut, Ray J's Raydiation album—released September 2005—included the top twenty hit "One Wish" and went on to sell 1 million copies worldwide. The only other Knockout release is by Ray J's father, Willie Norwood—a gospel album titled I Believe. I Believe was not released in conjunction with any other label, and was only available as a digital download or through CD Baby.
Ray J's sister, Brandy,and Michael Copon have also signed to the label; both Brandy and Ray J are planning on releasing new albums in 2008.
