Joe E. Ross (March 15, 1914 - August 13, 1982), was an American actor known for his trademark "Ooh! Ooh!" exclamation, which he used in many of his roles. He was born Joseph Roszawikz in New York, New York. After attending Seward Park High School, in 1930, he left school at the age of 16 to become a singing waiter at the Van Cortlandt Inn in the Bronx. When the cafe added a girl dancer and singer, Ross was promoted to announcer. He added some jokes and became a comedian.

In 1938, he appeared at the Queens Terrace, near Jackson Heights, New York. Jackie Gleason had already been playing there for 16 weeks, and the manager was about to ask Gleason to stay a while longer. Ross heard of the opening, auditioned for it, got the contract, and also stayed 16 weeks. Ross then turned burlesque comic on the Schuster circuit out of Chicago.

His career was interrupted by World War II, and he served in the Army Air Corps at Camp Blanding, Florida, and later was sent to England.

After war, Ross took the stand as announcer-comic at Billy Gray's Bandbox in Hollywood. He kept his ties to burlesque intact, and appeared in Irving Klaw's feature-length theatrical film Teaserama (1955), a filmed re-creation of a burlesque show.

In 1955, Joe worked at a nightclub in Miami Beach called Club Ciro. It was there that he was spotted by Nat Hiken and Phil Silvers, who were planning a show called You'll Never Get Rich (later known as The Phil Silvers Show) and immediately loved Joe's comedic talent. He was hired on the spot and cast as mess sergeant Rupert Ritzik.

Ross made Ritzik a memorable character. Ritzik was henpecked, dumb, and greedy, so he was an easy mark for Sgt. Bilko's con games. Whenever Ritzik had a sudden inspiration, he would hesitate and stammer "Ooh! Ooh!" before articulating his idea. This catchphrase came from the actor's own frustration when he couldn't remember his next line. Phil Silvers recalled deliberately straying from the scripted dialogue and giving Ross the wrong cues, thus prompting a genuinely confused reaction and an agonized "Ooh! Ooh!" from Ross.

After the The Phil Silvers Show ended in 1959, Nat Hiken went on to produce Car 54, Where Are You? and cast Joe E. Ross in his most famous role as Patrolman Gunther Toody of New York's 53rd Precinct. Fred Gwynne, another Bilko alumnus, played Toody's partner, Francis Muldoon. Toody could usually be counted on at some point to say,"Ooh! Ooh! Francis!" Ross became so identified with his policeman role that he recorded an album of songs entitled "Love Songs from a Cop." Roulette Records released the LP in 1964.

Ross's personal life was as noisy and troubled as his screen characters. Silvers estimated that Ross was married 11 times.

Ross also starred as Gronk in Sherwood Schwartz's ill-fated 1966 sitcom It's About Time, which featured two 1960s American astronauts who were thrown back in time to the prehistoric era.

Ross also was a prominent cartoon voice into the 70s, playing the stereotypical bumbling sergeant in many cartoons such as Hong Kong Phooey (as Sgt. Flint) and Help! It's The Hair Bear Bunch (as Botch). His "Ooh! Ooh!" phrase was emulated by Frank Welker in the animated series Fangface.

Ross died while on stage on August 13, 1982 in Los Angeles, California at the age of 68.

Gravel-voiced comedian Joe E. ("Oooh! Oooh!") Ross was born in Manhattan and began his career, ironically enough, as a singing waiter in speak-easy clubs. Comedy came into the forefront, however and he steadily built up his image as a stand-up and impressionist, announcing and emceeing at burlesque clubs and various niteries around and about the Schuster circuit out of Chicago in the late 1930s. He made his inauspicious film debut in the hotsy-totsy girlie show Teaserama (1955), which featured strippers Bettie Page (I) and Tempest Storm and female impersonator Vicki Lynn (I). The underground flick had Ross doing his familiar baggy-pants burlesque schtick. Another 'break' came with the comedy flick Hear Me Good (1957), co-starring Hal March, but it went nowhere and did not invite other offers. The crevice-faced, roly-poly funnyman's greatest claim to fame would be on situation comedy television, first as a third banana to Phil Silvers on his popular late 1950s series "You'll Never Get Rich" ("Phil Silvers Show, The" (1955) / "Sgt. Bilko") and in the cult hit series as "Officer Gunther Toody" in _"Car 54, Where Are You?"_, opposite Fred Gwynne (famous as "Herman Munster"). Playing a typical dunderhead, it was Silvers himself, along with producer/partner Nat Hiken, who had discovered Ross while the floundering comedian, who was infamous for his "blue comedy" routines, was working at the Club Ciro in Miami Beach. It was Hiken who later gave the green light for Ross to co-star in the _"Car 54, Where Are You?"_ show. His last series "It's About Time" (1966), in which he played a caveman named "Gronk" who, out of his element in modern times, opposite Imogene Coca, was short-lived. He fell out of favour after that and returned to the nightclub scene, appearing rather obscurely from time-to-time in shoddy, tasteless films with such dubious and promiscuous titles as: How to Seduce a Woman (1974); Linda Lovelace for President (1975); Slumber Party '57 (1976) and _Happy Hooker Goes to Hollywood, The (1977)_. Ross died while on stage at the age of 68 and was buried at Forest Lawn Cemetery.