J. C. Penney Company, Inc( ; most commonly known today by the name JCPenney or simply Penney's) is a mid-range chain of American department stores based in Plano, Texas, a suburb north of Dallas. The company operates 1,067 stores in every U.S. state (except Hawaii) and Puerto Rico and the largest general merchandise catalog business in the United States.

In addition to sale of conventional merchandise, JCPenney stores are often home to several leased departments such as Optical, Portrait Studios, Jewelry & Watch repair, etc.