Ideal is a British sitcom originally broadcast on digital channel BBC Three, created by Graham Duff and produced by BBC Comedy North and Baby Cow Productions. It stars Johnny Vegas as small time cannabis dealer Moz. The title of the series is a pun on "I deal". The closing theme is Song of the Oss from the album Nuada: Music Inspired By the Film the Wicker Man composed by British band Candidate. It is set in Salford, Manchester, chosen because Duff was familiar with the area having done many stand-up gigs there during his youth.
The entire series takes place in Moz's flat and the hall outside. It revolves around the eclectic array of recurring characters that come to visit Moz to buy cannabis, socialize or both. Moz himself is often seen playing video games like The Getaway on the PlayStation 2.
There are no main characters except for Moz (and possibly his girlfriend Nicki), the others come and go with each episode. Many recur frequently but all are supposed to be equally integral to the plot.
A fourth series will air in 2008 .
