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Hype! is a documentary directed by Doug Pray about the popularity of grunge rock in the early to mid 1990s United States. It incorporates interviews and rare concert footage to trace the steps of grunge, from its subversive inception in neighborhood basements, to its explosion as a pop culture phenomenon. Hype! shows grunge from the point of view of people within the grunge scene, and attempts to dispel some of the myths of the genre promulgated by media hype, hence the title. The movie generally portrays the latter faction in a satirical way, though acknowledges that media hype helped to propel some of these obscure bands to fame, albeit briefly.
The film first premiered at the Sundance Film Festival in January 1996. It later opened to general audiences on November 8 of the same year.
Hype! includes interviews and performances from bands (primarily oriented with the Sub Pop Records axis) such as TAD, Mudhoney, Nirvana, Soundgarden, The Gits, Love Battery, Flop, The Melvins, Mono Men, The Supersuckers, Zipgun, Seaweed, Pearl Jam, 7 Year Bitch, Hovercraft, Gas Huffer and Fastbacks. Other than the DVD that comes with Nirvana's With the Lights Out, it is one of the few films to contain video footage of Nirvana's first performance of their breakthrough hit, "Smells Like Teen Spirit".
Sub Pop released a soundtrack to the film in 1996, on CD as well as a limited box set version on colored 7" vinyl. AMG entry
Hype was a sketch comedy television series on The WB Television Network. Frank Caliendo and Daniele Gaither would go on to join the cast of another sketch comedy show, MADtv, and Scott King served as writer and executive producer for both series.
The world of grunge. This documentary examines the Seattle scene as it became the focus of a merging of punk rock, heavy metal, and innovation. Building from the grass roots, self-promoted and self-recorded until break-out success of bands like Nirvana brought the record industry to the Pacific Northwest, a phenomenon was born. More than just an examination of the music, this is a look at how this artistic movement became a societal and fashion trend with a major effect on American culture. Written by Bruce Cameron