Grampian Television (now legally known as STV North Ltd and referred to on-air as STV) is the ITV franchisee for the North of Scotland, based in Aberdeen. Its coverage area includes the Scottish Highlands (except Fort William and Lochaber which have always received STV), Inverness, Aberdeen, Dundee and parts of north Fife. It has been in operation since 30 September1961.

It is now owned by SMG plc, which also owns the other ITV franchise in Scotland, Scottish Television (now known as STV (Central) on-air), based in Glasgow. STV North's regional news bulletin for the North of Scotland is called North Tonight. Presenters of this programme have included Selina Scott and Anne MacKenzie.

STV North also produces TV programmes in Gaelic, from its studios in Stornoway.

More recent STV North programmes include the popular Beyond Explanation, presented by Dundonian actor Brian Cox, which looked at mysterious sightings across Scotland over the last few centuries. Also produced by stv north is the Scottish crime show Unsolved: Getting Away With Murder, which covered past unsolved criminal cases in Scotland; it was shown across Scotland and drew high viewing figures, while increasing the number of calls made to the police by witnesses of various events who had seen the show.

Less popular STV North shows include Where's Your Head At?, a low-budget production which interviewed a selection of people about seemingly irrelevant issues, but did not gain high ratings.

Both STV North and STV Central, together with their counterpart UTV in Northern Ireland, have resisted adopting the generic ITV1 branding that is now commonplace throughout regions in England and Wales, and the Scottish Borders that are owned by ITV plc.

In 2008, the United Kingdom plans to begin its 5-year programme to cease analogue television broadcasts as part of the switchover to digital television, with STV North switching over from May till October 2010.