Craig Mack (born May 10, 1971 in The Bronx, New York) is an American rapper notable for being the first artist to debut on Puff Daddy's Bad Boy Entertainment record label. Although his first single was released under the name MC EZ in 1988, he is best known for his 1994 hit single "Flava In Ya Ear". The star-studded posse-cut remix of that single was the breakout appearance of the label's most popular artist The Notorious B.I.G., as well as one of the first solo appearances by Busta Rhymes. He currently resides in Long Island, New York.