The Chick-fil-A Bowl, formerly called the Chick-fil-A Peach Bowl, and before that simply (and perhaps more familiarly) called the Peach Bowl, is an annual college football bowl game played in Atlanta, Georgia since December 1968. The first three Peach Bowls were played at Grant Field on the Georgia Tech campus in Atlanta. Between 1971 and 1991, Atlanta-Fulton County Stadium hosted the game. Since then, the Georgia Dome has played host. Seven of the first ten meetings (all but the 1968, 1971 and 1974 games) pitted an Atlantic Coast Conference team against an at-large opponent. Since 1993, the game has matched a Southeastern Conference team against one from the ACC. In 2005, the bowl reached a new landmark in prestige with its first-ever matchup of top 10-rated teams.

The game was originally created as a fund-raiser by the Lions Clubs of Georgia but in 1986, after years of lackluster attendance and revenue, the game was taken over by the Chamber of Commerce. Atlanta-based Chick-fil-A became the title sponsor of the event with the 1998 game. Beginning with the December 2006 game, Chick-fil-A assumed complete naming rights to the game in a five year, $22 million, sponsorship deal, ending almost forty years of the Peach Bowl name. A new logo was unveiled April 6, 2006. The funds from the deal will be used to increase payouts for the participating teams in hopes of further enhancing the bowl's stature. In response, the ACC has given the committee the first pick of its teams after the BCS beginning in 2006. The bowl currently has the fifth overall selection from the SEC (including the BCS). The 2007 game was a sellout, the eleventh consecutive year as such, making the Chick-fil-A Bowl the best-attended non-BCS bowl for the last decade and marking the 3rd longest bowl sellout streak behind the Rose and Fiesta Bowls.

The 2007 game was played on December 31, 2007 featuring the second Chick-fil-A/Peach Bowl matchup between #15 Clemson and #21 Auburn. Clemson lost to Auburn 23-20 in the first ever Chick-fil-A or Peach Bowl to require overtime play. With a 5.09 share (4.92 million households), the 2007 game was the highest-rated ESPN-broadcast bowl game of the 2007-2008 season as well as the highest rated in the game's history. The rating was also higher than two New Year's Day bowls, the Cotton and the Gator.