"Ashes" is the second single from Embrace's fourth studio album, Out of Nothing. This release was publicised by a fan campaign called G.A.T.N.O, or Get Ashes To Number One. The song reached number 11.
The b-side "Flaming Red Hair" started life as a cover version of Michael Jackson's "Thriller". Another b-side "How Come" was originally performed on Jo Whiley's BBC Radio One show.
The track has been heavily associated with football, as it features on the video game FIFA 06 and was used by Match of the Day as the backing track for its Goal of the Month competitions during seasons 2004/05 and 2005/06.
This track was also featured on the Veronica Mars season two episode Normal Is the Watchword.
The songs Maybe I Wish, Flaming Red Hair and How Come (Live) are featured on the b-sides compilation Dry Kids: B-Sides 1997-2005.
