Arif S. Kinchen (born February 7, 1973 in Los Angeles, California, U.S.), is an African-American film and television actor. Arif is best known for his portrayal of LaMarr Hicks on the UPN sitcom Sparks. He gained his first major role in the 1999 film Trippin'. He has also done television commercials for Coca-Cola, AT&T, and Domino's Pizza.

A. S. Kinchen became a household face when he portrayed La Marr Hicks, office assistant to Maxey Sparks, on the UPN show "Sparks" (1996). It's a role that afforded the something actor the opportunity to reach a large youth oriented fan base. A native of Los Angeles, Arif secured his first professional acting job while in the 11th grade at the L. A. County H.S. of the Arts. His first lines were "Yo, what's up man," in the Kid 'n' Play feature film, "House Party". He went on to secure a starring role in the short film, "The Jacket" and guest starred on "Saved by the Bell: The New Class". He's appeared in numerous commercials, including popular spots for Coca Cola, 800 Call ATT, Dominoes Pizza and Truth. Arif went on to appear in his first feature film role in Trippin' (1999), starred in the zany comedy Beverly Hood (1999) and a co-starring role in the Lions Gate comedy Wash, The (2001). Acting is only one side of the coin for A.S.K, however. With numerous campaigns under his belt, he has begun a wonderful voice-over career, having secured the voices of "B.D. Joe" for SEGA and "Prof. Rocket" for the HBO children series "Crashbox". He is also a man with strong ties to the Hip Hop community. Rapping since the 7th grade, Arif has been a Hip Hop activist since day one. In fact, music promotion was a full time job for A.S.K. before landing the role on "Sparks." Immortal, Loud, PGD and Sony Records have all benefited from his marketing savvy. Consequently, Arif has been busy in the studio recording his own project entitled "What? You Call Dis An ABLUM?", independently released for summer 2001. No matter what he tackles, A.S.K.'s goal is to win. With his talent and vision, Arif S. Kinchen is sure to keep the sparks flying as he embarks on a long and successful career.