It had six 60-minute episodes with a final episode of 90 minutes, and aired on Saturdays at 21:00 (repeated on BBC One on Sundays). Each episode focused on one type of rock music, each typified by one or two artists or bands. The series producer was William Naylor, and the executive producer for the BBC was Michael Poole, a former editor of the 1990s BBC music, arts and culture programme The Late Show. The production was based at BBC Bristol and each programme was narrated by Julian Rhind-Tutt on the BBC and Dennis Hopper on VH1 classic. The Daily Telegraph 19 May 2007: Turn on, tune in - but who's dropped out? No Elvis, no Zeppelin: a new TV rock music documentary is more interesting because of who it ignores, says Neil McCormick
The series also included additional material broadcast on BBC radio and available on the BBC website.
